Some things are so simple that it’s easy to overlook them. Be sure to invite your family and friends to like your business page. Yes, your Mom loves you and is your biggest supporter. Who knows, she may be at a cocktail party or at coffee hour after church and hears someone say they are looking for someone to do what you do. Now stop rolling your eyes. This works. Your mom knows this person on a personal level, there is already a level of trust between her and her friend, so that friend is more likely going to trust her opinion or referral even if it is her own child. So she goes home and friends that person on Facebook and then sends them a link to your business page which is loaded with lots of great content that they can use and has a few reviews from others on it. You’ve just made a valuable contact that will potentially lead to a sale or new client. You just need to follow up on the lead. This is a slower growth process than paying for Facebook Ads, but it is a more social way of doing it which benefits you with the Facebook algorithm. Each person you invite knows approximately 300 people that you don’t. So if you invite 10 people, your business page will be seen by potentially 3000 people you don’t know. Your family and friends are also more likely to like your content and give it a thumbs up or make a comment. Facebook algorithm reads this and sees you being social which is rewarded by pushing your content higher up on people’s profiles. So, yay! Go invite all your friends and family.