Simple Organic Reach on Facebook

This is a short video explaining one aspect of the Facebook Algorithm. It’s simple but will really help your organic reach. Fill in all aspects of your business page. Yes, it’s really that simple.

Avatar / headshot

Banner / billboard

About / Bio

Services / Be explicit

Offers/ Promotions.

Keep these parts current. Review them once a month. Change that banner to reflect seasonal changes in your business, or if you are an artist use it to promote a show.

A few Simple Facebook Tricks to Maximize your Organic Reach.

“Marketing is really just about sharing your passion.” — Michael Hyatt

My specialty is in maximizing the organic reach for my clients. One simple trick is I learn what business are compatible to their own. For example I am an artist so compatilble businesses would be local frame shop, art supply stores, local galleries and interior decorators. By going into my business page and liking those businesses as my business page I am letting those businesses that I care about them and wish to follow their feed. They in turn may follow my own. The added bonus is you may find that they have content that is relevant to you and your followers and that you may want to share with them. This becomes a win-win for everyone. Organic reach is the long game approach, but I personally prefer it as creates a stronger connection between a business and their clients. There is more engagement beyond the simple thumbs up. Yes, you could pay for an ad and get a several hundred thumbs up, but you need to convert them into actually engaged followers. I find it simpler to start with the engagement first through organic reach. Try it and see what you think. My short video shows you were to click on the Facebook site to try it yourself. And as always, contact me if you have a question.

Social Media Content Your Fans will Love

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Other than during the Super Bowl, no one turns on the television strictly to watch ads.  They turn it on to be entertained or educated.  Facebook has acknowledged this truism. They have changed their algorithm to push more content that readers wish to see. As the New York Times summarized  

In short, you’ll see more posts from friends that have spurred lively debates in the comments. And you’ll see fewer cooking videos from brands and publications. Prioritizing what your friends and family share is part of an effort by Facebook to help people spend time on the site in what it thinks is a more meaningful way.

This adds extra challenges to small businesses and their social media managers.  I have three Post-it notes attached to my desk asking these questions. I try to make sure that at least 1 or more of the questions has an solid answer.

  • How can I help more people?
  • Does this post touch your heart
  • Only share content that educates or shares emotions.

Content that engages your fans spurring them on to like the post, share it or comment on it means you need to share something that is a pit personal.  

What are your passions?  Are you a parent?  Then show how you love your kids by sharing posts about family things to do over the weekend. It shows that you are a person who recognizes that other working parents may be struggling to find quality time with their kids in their busy lives and everyone gets tired of their usual routine. Make this into two posts. Post one shares a website for a hike in a nearby state park.  Post two shares stunning scenery from that park with a quote that seems relevant.   Or are you a four-legged parent? Make your pet the company mascot! Pet photos are very popular, add humor with it and you will have a winning combination.  Create a Where's Waldo contest with  a find the store cat in the photo as a weekly post will be fun.   Again, you are keeping it social. You are sharing humor and empathy in these examples.

Be a thought leader in your industry. Bookmark posts that are relevant to your industry. Read through and share a snippet from the article that really spoke to you.  Add that in the body of the post with a comment from you and the link to the article.  Warning - stay away from the articles on politics unless directly relevant to your industry.  If something worries you in your industry, you could have a lead comment of "This has me worried. What do you think?" and then add the link.

Be sure to keep up with the comments, you can turn on the notifications for social media on your phone so you can check out what has been said and comment back or give it a quick thumbs up as a thank you. This is true across all social media, but especially Facebook and Instagram. The faster you respond, the more likely your posts will be read as a conversation is happening.

Don't forget about the businesses who may be suppliers to your business. Share their content on your page or engage in conversation on their posts. They will notice and likely share the favor. 

The Negative Comment and What To Do.....

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You receive a devastating review on Google or Facebook. What do you do? Is it the end of the world?  No. But you do want to immediately address it. This is all about customer service.  Before you panic, read the comment carefully. What is at the root of the problem and how may you fix it? Take a screen shot.  This gives you a record to use as an example for future training and may be shared with other members of your staff so everyone is on the same page. 

If the message is especially ugly and has upset you, take a break. Go for a walk to calm down. You want to respond with reason and not anger.  Your job at this point is to try and turn a negative situation into a  positive one.  What is the root of the problem.  Be honest and upfront. Sending an apology will go a long way. Offer a solution to rectify the issue.  Write a rough draft before posting.  Let colleagues read it to be sure it is clear, precise and void of negative emotions. Poor manners have become the norm on social media, don't be caught by it.  Ask yourself If the customer were standing in front of you, would you be comfortable with your response? 

Check back the next day to see if the customer has seen it and replied. If you handled the comment appropriately, a disgruntled customer may have become a new fan. Thank them for their response and possible change in rating.